An identity redesign for the Museum of Illusions.
Brand Design, Advertisement Design, UI/UX Design
The Museum of Illusions is a franchise of museums that host a variety of exhibits of optical and other types of illusions. The museum describes itself as a venue for its visitors to see things differently and immerse themselves in a new experience.
This redesign of the logo focuses on the museum’s core belief of expanding the viewer’s perception of life. The logo features one main logo with multiple permutations containing different textures, suggesting the idea of many different altered perspectives.
The brand’s bright and bold color palette aims to alarm and surprise the audience. With four colors that all stand out in their own unique way, this color palette lends itself to the Museum’s philosophy of shocking their audience with a new perspective on the world around them.
