Museum of Illusions Spec Rebrand

This redesign of the logo focuses on the museum’s core belief of expanding the viewer’s perception of life. The logo features one main logo with multiple permutations containing different textures, suggesting the idea of many different altered perspectives.

The brand’s bright and bold color palette aims to alarm and surprise the audience. With four colors that all stand out in their own unique way, this color palette lends itself to the Museum’s philosophy of shocking their audience with a new perspective on the world around them.

Photos courtesy of the Museum of Illusions.