An identity redesign for the Chicago Field Museum.
Brand Design, Advertisement Design, UI/UX Design
The Field Museum of Natural History is one of the largest natural history museums in the world. It originated from the 1889 World's Columbian Exposition in Chicago, and the museum collection now has nearly 40 million artifacts.
This project examines the Field Museum's core values and explores how the brand's mark could represent the museum's many facets. The designed mark features a series of eight dynamic marks that each represent different aspects of the Field Museum's collection. The brand aims to market the museum to a younger audience, intending to foster a love for learning in the younger generations. Overall, the project aims to market the Field Museum's wide variety of content to its audience in a welcoming and exciting way.
This concept proposes a Field Museum app that allows for museum-goers to log their visits and gain points in order to raise consumer engagement. The app also allows for museum-goers to exchange their points for prizes like museum tickets and merchandise. The app would overall promote more engagement between the Field and their consumers, especially among younger audiences.
