A packaging concept for a 3-pack of chocolate bars.
Brand Design, Package Design
These designs for a 3-pack of uniquely flavored chocolate bars take inspiration from current trends of organic and eco-friendly food companies. The name Bitter provides an ironic sense of humor while the organic shapes and pastel color palette aim to create an appetizing and welcoming aesthetic.
I have always loved the bold and expressive nature of candy package design and I love using color in my work, so I saw this as an opportunity to explore how multiple different color palettes can stand out while still complementing each other.
