ArtBash 2026 Identity Concept

An identity concept and proposal for SAIC’s 2026 spring ArtBash exhibition.

Identity Design, Advertisement Design

ArtBash is the annual exhibition of SAIC's first year students' work. During their first year at SAIC, students learn a wide variety of mediums in order to build their identity as artists. For this project, myself and a class of senior students were tasked to create and propose identity concepts and a poster series for the spring ArtBash show.

Client

The School of the Art Institute of Chicago

Duration

8 Weeks

Software

Adobe Illustrator, Photoshop, Indesign, After Effects

view process

The Concept Statement: Iteration to Identity

ArtBash serves as a presentation of students’ first steps as artists at SAIC. Contemporary Practices leads students to break out of their predefined boxes and explore new artistic possibilities through experimentation and practice. This theme uses unique typographic designs to demonstrate the diverse array of practices that CP students learn. Additionally, the theme uses dynamic cropping and layering to represent how experimenting with those learned practices leads creatives to develop their own identities as artists.

The ArtBash exhibition features seven different types of work, each demonstrating a different aspect of SAIC’s teachings. Each of these divisions requires its own promotional poster. For the purposes of proposing this concept, I designed five of these posters, as well as the main exhibition poster. Below are shown in order: Late Bash, 48.24.12, Open Call, InterAction, Book Arts, and the main ArtBash poster.

To further explore my design concept, I developed designs for additional applications such as social media posts, street banners, merchandise, and stickers.