Museum of Illusions Rebrand

2024
Brand Identity

Context

The Museum of Illusions is a franchise of museums that host a variety of exhibits of optical and other types of illusions. The museum describes itself as a venue for its visitors to see things differently and immerse themselves in a new experience.

Objective

This redesign of the logo focuses on the museum’s core belief of expanding the viewer’s perception of life. The logo features one main logo—as featured below—with multiple permutations containing different textures, suggesting the idea of many different altered perspectives.

Current

Redesign

Color Palette

Prototypes

♡ Coded and designed by Lauren Elise Nickels ♡